To begin designing, I analyzed existing logos of Albertan wind ensembles, orchestras, and symphonies, noting the clarity and effectiveness of combining picture marks and wordmarks. With direction from the Artistic Director, I developed multiple logo concepts, iterating upon the ensemble name of "Wild Rose."
Branding Survey
Logo Iteration
The picture mark incorporates the recognizable imagery of a wild rose into a quarter note, dotted for additional identification. The alternative oval-framed versions offer flexibility for designed materials.
The oval-framed version of the picture-mark is combined with a wordmark to form the full official logo.
Brand Colour Palette
The primary red hue is energetic and fresh, and speaks to the passion of the ensemble. Red carries connotations of longevity for a brand, important for a new society aiming to grow and establish itself.
The turquoise provides a cooler complement to energy of the red.
The navy imbues a sense of trustworthiness and provides a dark value contrast to the other hues.
The tertiary colours create room for creativity in design, providing lighter value ranges to work with.
